Cotton is a staple fibre, it is durable, recyclable, and provides livelihoods for millions. However, with so much research highlighting the amount of water used during the production of cotton products, efforts to reduce, reuse, and recycle this water are prioritised.
Lessening water consumption is high on the list for manufactures that work with sustainable life.
Ways in which water conservation is enacted are: on site effluent plants being situated within manufacturing units, water waste is treated and recycled for a continued life. Factories also have on site rain water harvesting capabilities to ensure that raw material usage is minimised. Organically verified fabric is also a key way in which our factories promote reduced water usage. Organic cotton requires much less water in the growing process due to the absence of pesticides. It also means that nearby water sources are not polluted with these same chemicals.